Craft Collection Luxury Spirits – Specialized in selling premium craft and luxury spirits and led by Ray Lombard, Executive Vice President and General Manager, Craft Spirits. Domaine & Estates Artisanal Wines – Specialized in selling artisanal wines and led by Laura DePasquale, Senior Vice President of Sales & Commercial Operations, Artisanal Wine Division, reporting to Cindy Leonard. Signature Fine Wines & Spirits – Specialized in selling fine wines and spirits brands and led by Cindy Leonard, Executive Vice President, General Manager, Fine Wine. In addition to rolling out the new customer-centric service offering, Southern Glazer’s has realigned its specialized fine wine, artisanal wine, craft and luxury spirits sales teams across three new nationwide selling divisions: SG+, designed specifically for and around Southern Glazer’s fine wine, craft and luxury spirits customers, is focused not only on delivering enhanced customer support, but also: national points of contact, dedicated artisanal route-to-market strategies, on-premise incubation of brands, best-in-class logistics, operations, and training and development. 
The enhanced customer service and delivery model supporting SG+ will be rolled out initially in Florida and Texas, with additional markets to follow in 2022.
The SG+ differentiated sales and service experience, paired with carefully curated portfolios of artisanal wine, craft and luxury spirits, positions Southern Glazer’s as the clear leader in fine, artisanal, and luxury beverage alcohol. Southern Glazer’s Wine & Spirits (Southern Glazer’s)-the world’s preeminent distributor of beverage alcohol-today announced its new SG+ enhanced service offering, bolstering the Company’s leading fine wine, artisanal wine, craft and luxury spirits capabilities for customers and suppliers across Southern Glazer’s U.S.
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